Conventional Carpet Inc.

Conventional Carpet Inc. (CCI) has been one of Michigans leading Commercial Flooring companies for almost 40 years. Their logo as well as website were outdated and needed to be refreshed into a more modern look. Wanting the CCI logotype to stand out I used a series of squares to mimic the technique of tiling used in flooring. This is seen throughout the Identity system used on Business Cards to even Trucks.

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